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Coffey, Appel and Joyce (1992a, June 15). Two practical market research tools for assessing the value of television advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
Wilcox, S. (1992a, June 15). The UK reach and frequency model. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-uk-reach-and-frequency-model-4001
Staple and Mayrand (1992a, June 15). Diaries VS people meters. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/diaries-vs-people-meters
Schiavone, N. P. (1992a, June 15). Quality methods, quality results! An axiom. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/quality-methods-quality-results-an-axiom
Gunter, McAleer and Clifford (1992a, June 15). Children and television advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/children-and-television-advertising
Beed, T. W. (1992a, June 15). An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991. ANA - ESOMAR. Retrieved September 27, 2024, from
Perry, J. (1992a, June 15). How differences between techniques affect the advertiser in Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-differences-between-techniques-affect-the-advertiser-in-europe
Brennan and Wyndham (1992a, June 15). Researching audiences to target audiences... A different type of single source. ANA - ESOMAR. Retrieved September 27, 2024, from
Smith, B. E. (1992a, June 15). How to save media money in advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-save-media-money-in-advertising