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Cooper, S. (1994a, June 01). How to optimise the go/no go decisions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-optimise-the-go-no-go-decisions
Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market
Ehrenberg and Mills (1994a, May 01). Viewer's willingness to pay and programme choice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/viewer-s-willingness-to-pay-and-programme-choice
Leeflang and Wedel (1993a, June 15). Information based decision making in pricing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/information-based-decision-making-in-pricing
Erichson and Börtzler (1992a, June 15). Laboratory price response measurement in testing new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/laboratory-price-response-measurement-in-testing-new-products
Axelrod, J. N. (1992a, June 15). The use of experimental design in monitoring brand equity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-experimental-design-in-monitoring-brand-equity
Vandercammen, M. (1992a, June 15). The use of conjoint analysis in determining financial services pricing. ANA - ESOMAR. Retrieved September 27, 2024, from
Homburg and van Westendorp (1992a, June 15). Predicting reactions of farmers to a changing competitive and pricing situation. ANA - ESOMAR. Retrieved September 27, 2024, from
Barrett and Bertolotti (1992a, June 15). Brand evaluation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-evaluation