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Sudbury and Pye (2005a, November 15). New product launches. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-product-launches
Higaki, A. (2004a, March 28). Product launch decision testing and demand forecasting using virtual store shelves. ANA - ESOMAR. Retrieved September 27, 2024, from
Wood, B. (2003a, November 05). 360° insight for new brand development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/360-insight-for-new-brand-development
Rice and Hofmeyr (1999a, September 01). The impact of consumers' commitment to existing brands on new product launch strategies. ANA - ESOMAR. Retrieved September 27, 2024, from
de Andrade and Ferrari (1996a, June 15). Pay television. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pay-television
Knox and Parker (1996a, June 15). Mobile telephone. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mobile-telephone
Filipp and Nippa (1995a, November 01). Vision and research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/vision-and-research
Cohen and Scott (1995a, June 15). Expanding markets in Eastern Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/expanding-markets-in-eastern-europe
Roe, M. M. (1995a, June 15). It don't mean a thing if it ain't got that swing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/it-don-t-mean-a-thing-if-it-ain-t-got-that-swing