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van Kemseke and De Ruyck (2009a, November 19). Even better than the real thing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/even-better-than-the-real-thing
Fuller and From Thygesen (1997a, October 22). Complacency kills. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/complacency-kills
Fuller and Rippon (1994a, June 15). Breaking free from the testing mentality. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/breaking-free-from-the-testing-mentality
Tusher, T. (1983a, June 15). Management perspective in long range planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/management-perspective-in-long-range-planning