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Hermet, G. (1988a, September 01). Is marketing research going another way? (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-marketing-research-going-another-way-french-
Högl, S. (1988a, September 01). The effects of simulated price change on consumers in a retail environment. ANA - ESOMAR. Retrieved September 27, 2024, from
Hermet, G. (1988a, September 01). Is marketing research going another way?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-marketing-research-going-another-way-
Wüst, S. (1988a, June 15). Economic VS. non-economic measures of advertising efficiency. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/economic-vs-non-economic-measures-of-advertising-efficiency
Spielman and Heyder (1988a, June 15). Meeting the multi-national companies' demands for global advertising research tools. ANA - ESOMAR. Retrieved September 27, 2024, from
Muslol and Munzinger (1988a, June 15). Beyond pretesting advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-pretesting-advertising
Ostermeyer, R. (1988a, June 15). Analysing panel data with the help of a PC-express application. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/analysing-panel-data-with-the-help-of-a-pc-express-application
Wildner, R. (1988a, June 15). Application of models to improve sales prognoses. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/application-of-models-to-improve-sales-prognoses
Böcker and Hubel (1987a, October 26). Analysing family purchasing for better media planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/analysing-family-purchasing-for-better-media-planning