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Sampson, P. (1994a, September 01). Let's take a new look at brand image measurement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/let-s-take-a-new-look-at-brand-image-measurement
Hooper, Anderssen and Sampson (1994a, June 15). Dynamic segmentation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/dynamic-segmentation
Bigant and Freeman (1994a, June 15). The dynamics of change in client/agency relationship. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-dynamics-of-change-in-client-agency-relationship
Southgate and McCulloch (1994a, June 15). Customer service. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/customer-service
Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market
Volat and Goodwin (1994a, June 01). Traditional medical journal ad testing considerations for the Japanese market. ANA - ESOMAR. Retrieved September 27, 2024, from
Paulsen, H. (1994a, June 01). MARIS. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/maris
Gane, R. (1994a, May 01). UK radio. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/uk-radio
Munzinger, U. (1993a, September 01). The contribution of strategic market research to the development of successful brand and communication strategies. ANA - ESOMAR. Retrieved September 27, 2024, from