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Gloor, M. (1967a, August 21). Marketing research as a top management tool. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool
Aucamp, J. (1966a, June 01). Co-operation between creative and market research groups in developing campaigns . ANA - ESOMAR. Retrieved September 27, 2024, from