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Seabrooke and Spilsbury (1998a, June 15). Using research to improve global marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/using-research-to-improve-global-marketing
, A. (1998a, March 01). Revue Française du Marketing 1998 (N. 168/169). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1998-n-168-169-
Branthwaite and Ware (1997a, September 01). Music in advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/music-in-advertising
Beswick and Mattes (1997a, June 15). A case study on client-agency teamwork in the market research process. ANA - ESOMAR. Retrieved September 27, 2024, from
Seid, N. (1997a, June 15). The success story of Amelia. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-success-story-of-amelia
Tripathi, K. (1996a, November 01). Ad tracking in India . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/ad-tracking-in-india-
Becker, C. (1996a, November 01). Hair and cosmetic products in the Japanese market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/hair-and-cosmetic-products-in-the-japanese-market
Waterhouse and Law (1996a, June 15). Beyond customer satisfaction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-customer-satisfaction
Miglani, R. (1996a, March 01). Diagnostic and predictive advertising pre-testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/diagnostic-and-predictive-advertising-pre-testing