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Kamin, H. (1992a, June 15). The value of incremental reach. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-value-of-incremental-reach
Andersen, L. C. (1988a, June 15). Creativity and accountability in international advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/creativity-and-accountability-in-international-advertising-research
Radhakrishnan and Soenen (1982a, June 15). Why computerised financial reporting and consolidation systems?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/why-computerised-financial-reporting-and-consolidation-systems-