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Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-computer-in-media-planning-
Parfitt, J. (1965a, June 15). The uses of consumer panels for media research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-uses-of-consumer-panels-for-media-research
Wyss, W. (1963a, June 15). A new pretest for advertisements . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-pretest-for-advertisements-