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Santoni, M. (1998a, June 15). Advanced VS. traditional market research techniques. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advanced-vs-traditional-market-research-techniques
Hisiger and Bansal (1998a, June 15). An experiential approach to new product development and testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-experiential-approach-to-new-product-development-and-testing
Bowditch and Tuersley (1997a, June 15). Is there life after death?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-there-life-after-death-
Shalofsky, I. (1996a, December 01). A fresh approach to home-use testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-fresh-approach-to-home-use-testing
Moskowitz and Barash (1996a, December 01). Sensory segmentation, optimization and reverse engineering. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sensory-segmentation-optimization-and-reverse-engineering
Schaefer, F. (1996a, December 01). Monadically or by paired comparison?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/monadically-or-by-paired-comparison-
Batalla, F. (1996a, December 01). Preference and past brands used. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/preference-and-past-brands-used
Djupvik, Hult and Denstadli (1996a, June 15). Adapting products to preference profiles. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/adapting-products-to-preference-profiles
Rao, M. (1996a, June 15). Is a process needed?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-a-process-needed-