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Research papers
Unspeakable truths
Ads which trigger any emotion work better than those that don't. Ads which trigger the right emotion work even better. A problem, however, has always been detecting unspoken feelings; the real kinds of emotion that an ad generates. The aim of this...
Catalogue: Asia Pacific 2019
Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari
Companies: VF Corporation , Kantar
May 22, 2019
Research papers
Shrugging off gender inequality
We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...
Catalogue: Asia Pacific 2019
Authors: Deanna Elstrom, Emi Nishiyama
Companies: Ipsos MRBI, Unilever
May 22, 2019
Research papers
Overcoming barriers to purchase in online shopping environments
Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer but selling online is different than selling...
Catalogue: Asia Pacific 2019
Authors: Paul Janssen, Robin de Rooij, Hyunwook Cho
Company: SKIM
May 22, 2019
Research papers
The real story ends in Landfill
Unrequested and often unsuitable goods sent to humanitarian disaster zones, often classified as Unsolicited Bilateral Donations (UBDs), cause disruption. In June 2017, a project was launched to reduce the number of UBDs from Australia. At the time,...
Catalogue: Asia Pacific 2019
Author: Crawford Hollingworth
Company: The Behavioural Architects
May 22, 2019
Research papers
Building best in class insights capabilities
Inspired by Boston Consulting Group's 2016 report on 'Rewiring Customer Insight to Generate Growth', the Philip Morris International team in The Philippines took a journey to amplify the value of the insights function. In this paper we would like to...
Catalogue: Asia Pacific 2019
Authors: Charisma de Jesus, Tony Li
May 22, 2019
Research papers
Please don't make me think about thinking!
Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...
Catalogue: Asia Pacific 2019
Authors: Siew Hoong Chan, Nasrin Shafeghat
Companies: MACROMILL, INC., Dentsu Macromill Insight
May 22, 2019
Videos
Has Amazon met its match?
Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...
Catalogue: Latin America 2019
Author: Reid Searls
Company: NAILBITER Inc.
April 9, 2019
Videos
