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Gordon, A. (2002a, December 01). How consumers identify good brands . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-consumers-identify-good-brands-
Wood and Williamson (2002a, November 10). Breach the innovators' final frontier. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/breach-the-innovators-final-frontier
Whiting and McClure (2002a, November 10). Qualitative research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-6001
Ben-Shaul, D. (2002a, November 10). The brand anniversary model. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-brand-anniversary-model
Hop, L. (2001a, June 01). Measurement of brand effectiveness of online advertising . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measurement-of-brand-effectiveness-of-online-advertising-
Crockett, D. (2000a, September 01). Microsoft. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/microsoft
Middelmann-Motz and Melzer-Lena (2000a, August 01). Brand preference in adolescence - Brand loyalty as adults? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-preference-in-adolescence---brand-loyalty-as-adults-
Evans and Richards (2000a, July 01). Ford's multicultural strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/ford-s-multicultural-strategy
Hansen, Wilki and Willumsen (1999a, September 01). Talking is understanding . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/talking-is-understanding-