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Donius and von Gonten (1998a, June 15). Effectiveness of television advertising exposure for packaged goods brands. ANA - ESOMAR. Retrieved September 27, 2024, from
Meirelles Reis, A. (1997a, June 15). Laddering. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/laddering
Stokmans and Loosschilder (1996a, September 01). The interactive concept test . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-interactive-concept-test-
Gejervall and Persson (1996a, June 15). The Libresse/Nana case 1990-1993. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-libresse-nana-case-1990-1993
Ephron, E. (1996a, June 15). A car is like a box of frosted flakes. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-car-is-like-a-box-of-frosted-flakes
Vogelmann, M. (1995a, November 01). The readers view. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-readers-view
Mrazek, Dyer and Dray (1995a, September 01). Day-in-the-life-visits. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/day-in-the-life-visits
Plasschaert and Wilms (1995a, September 01). The meaning of colour on packaging. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-meaning-of-colour-on-packaging
Cohen and Scott (1995a, September 01). Marketing in a changing society. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-in-a-changing-society