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Samrén, I. (1987a, June 15). Service strategies in practice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/service-strategies-in-practice
Brousse, J. . (1987a, June 15). Services are men affairs marketing through. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/services-are-men-affairs-marketing-through
Free, C. (1987a, June 15). Developing a service strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/developing-a-service-strategy
Macrae, C. (1987a, June 15). Adapting positioning strategy to consumers' quality and value needs in service markets. ANA - ESOMAR. Retrieved September 27, 2024, from
Paltschik, M. (1987a, June 15). Determining critical levels for quality dimensions in service firms. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-critical-levels-for-quality-dimensions-in-service-firms
Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-tool-for-concept-testing-in-services
Steinert, G. (1969a, November 01). Is service measurable? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-service-measurable-
Belson, W. A. (1961a, June 15). Group testing in the service of market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/group-testing-in-the-service-of-market-research