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Hickey, McLintock and Castro (2020a, September 15). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved September 27, 2024, from
Lee and Wilman (2020a, September 15). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved September 27, 2024, from
Lundahl and Tsoubeli (2016a, September 22). Co-design! Zero to final specification in three days. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/co-design-zero-to-final-specification-in-three-days