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Research papers

Mastercard- Master insights

Consumer opinions are prolific, authentic and insightful when respondents are more 'relaxed' in the internet versus when they are approached in person. Analysis on consumer-generated content in social media made a great contribution to nurturing the...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Ricardo J. Alvarez
Company: MasterCard
May 3, 2012
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Citation

Alvarez, R. J. (2012a, May 03). Mastercard- Master insights. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/mastercard--master-insights