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Dohmeyer, H. (1997a, January 01). Online advertising . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/online-advertising-
Wild, C. (1996a, November 11). How TV campaigns work. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-tv-campaigns-work
Darkow, M. (1996a, June 15). Compatible or not?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/compatible-or-not-
Cluff and Harper (1996a, June 15). The market for TV air-time in Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-market-for-tv-air-time-in-europe
Cassidy, F. (1996a, June 15). The real value of lucky breaks?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-real-value-of-lucky-breaks-
Smith, A. (1995a, November 01). The implications for publishers of recent research into effective frequency. ANA - ESOMAR. Retrieved September 27, 2024, from
Brock and Costley (1995a, September 01). Let me show you our holiday video.....?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/let-me-show-you-our-holiday-video-
de Tejada, R. R. (1995a, June 15). Quality of television publicity impacts. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/quality-of-television-publicity-impacts
Brulé and Saporta (1995a, June 15). How car advertising works?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-car-advertising-works-