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Lee and Bather (1997a, September 01). Silent discussions . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/silent-discussions-
Branthwaite and Ware (1997a, September 01). Music in advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/music-in-advertising
Riley and Yasuda (1995a, May 01). Understanding how advertising works and implications for measurement of its effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
Faasse, J. H. (1994a, May 01). Measuring the effectiveness of twin commercials as a way of standing out amidst the clutter. ANA - ESOMAR. Retrieved September 27, 2024, from
Aboul-Fath, M. (1994a, January 01). Copy research... who needs it?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/copy-research-who-needs-it-
Hansen and Andersen (1993a, September 01). The creativity factor as an important variable in the understanding of campaign effect. ANA - ESOMAR. Retrieved September 27, 2024, from
Wenckheim, M. (1993a, June 15). The local creative spirit. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-local-creative-spirit
Wolfe and Busch (1991a, June 15). Two cultures meet and create a third. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/two-cultures-meet-and-create-a-third
Minnee, S. (1990a, June 15). Shifting the scene, shifting focus. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/shifting-the-scene-shifting-focus