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Fiori and Peigne (1989a, June 15). Selecting advertising routes for older target audiences (more than one way to skin a cat). ANA - ESOMAR. Retrieved September 27, 2024, from
Messina and Barbero (1989a, June 15). Adjustment of advertising to continually developing values: An operative model of analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
Posner, Bass and Figura (1989a, June 15). The mature market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-mature-market
Bowring, C. (1988a, September 01). Conversations about advertisements. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/conversations-about-advertisements
Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain
Dent, Winkfield and Lloyd (1987a, June 15). Television usage in a multi-channel environment. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/television-usage-in-a-multi-channel-environment
Biglia and Cagnasso (1985a, November 06). Lancia 1984 grand galá. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/lancia-1984-grand-gal-
Halpern and Nelson (1983a, January 26). Research findings and the creative process. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-findings-and-the-creative-process
Meek, K. D. (1982a, June 15). Developing a marketing and advertising stance for an insurance company in the Nineteen Eighties. ANA - ESOMAR. Retrieved September 27, 2024, from