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Research papers

When GenAI Meets Gen Z

Brands are successful when they can effectively convert business strategy into ideas that speak to their consumers. The ultimate prize is to be able to create game-changing concepts that capture the consumer?s imagination and bridge the gap between...

Catalogue: North America 2024 - Innovation
Authors: Adrian Terron, Swati Shankar
Company: TATA Group
August 5, 2024

Videos

Research papers

Is Reality a Hallucination?

The human brain is truly a complex machine. Through rigorous testing and observation, scientists have begun to map neural connections and cognitive processes required to complete certain tasks. How humans respond to survey questions has been the...

Catalogue: North America 2024 - Innovation
Authors: Frank Pica, Michael Wright, Enes Gokce, Michael Nestrud
Company: Native AI
July 5, 2024

Research papers

From Moments to Innovation: How Generative AI is Revolutionising Product Design

Concept co-creation is a resource-intensive process involving individuals comprised of marketers, product and package developers, stakeholders and consumers alike. Insights professionals leading co-creation efforts are challenged to build winning...

Catalogue: North America 2024 - Innovation
Authors: Dave Lundahl, Mimi Sherlock, Jenny O'Connor, Mark Stephens, Kristin Wright
Companies: IFF Nourish, InsightsNow
July 5, 2024

Research papers

PacMachine

Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really...

Catalogue: North America 2024 - Innovation
Authors: Ipsita Ghosh, Daniella Gold
Companies: Kimberly-Clark, ?What if! Innovation
July 5, 2024

Research papers

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024

Videos

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024

Videos

Research papers

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024