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Salgado-Montejo, van der Woude, Ximena Triana and Alejandra Medoza (2023a, February 28). General Rules for Packaging Design and Evaluation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/general-rules-for-packaging-design-and-evaluation
Mathew, Backlund and Kosoleva (2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today
Nishio and Romano (2019a, April 07). The road to happiness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-road-to-happiness
Florès and Moreau (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tell-me-who-your-friends-are-i-will-tell-you-who-you-are-9401
Rasheed and Jamil (2016a, June 15). Brand activation... the good, the bad and the ugly . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-activation-the-good-the-bad-and-the-ugly-
Torres, Fonseca and Neira (2016a, April 13). Coca-Cola culture club. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/coca-cola-culture-club
Estévez and Carreras (2016a, April 13). Triple E brand model. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/triple-e-brand-model
Bellina and Balbin (2015a, June 15). Detector. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/detector
Feldwick, P. (1998a, September 01). Brand research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-research