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Videos

Looking for B2B research partners in Latin America

While Latin America is a strategically vital market for B2B global manufacturers across multiple industries (accounting anywhere from 8% to 30% of global sales), the amount of research work commissioned into the region has not caught up with this...

Catalogue: Latin America 2017: #IN
Authors: Anne-Laure Lebaron, Olga Adushkina, Tatiana Barakshina
Companies: Bazis, Kynetec UK Ltd
June 15, 2017
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Citation

Lebaron, Adushkina and Barakshina (2017a, June 15). Looking for B2B research partners in Latin America. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/looking-for-b2b-research-partners-in-latin-america


Videos

Executing B2B research in "breakthrough" countries

A practical tour of recruitment approaches, data sources availability, interviewing traditions and much more that add knowledge to global researchers.

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Tatiana Barakshina, Erdogan Gundogdu, Ruth Stanat
Company: Bazis
June 15, 2014
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Citation

Barakshina, Gundogdu and Stanat (2014a, June 15). Executing B2B research in "breakthrough" countries. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/executing-b2b-research-in-breakthrough-countries