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Dix, N. W. (1987a, June 15). Product testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-testing
Laham, G. (1987a, June 15). Assessing the changes in the attitudes of new passenger car buyers in three Arab countries. ANA - ESOMAR. Retrieved September 27, 2024, from
Lehtinen, U. (1984a, June 15). Character of market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/character-of-market-research