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Ottinger and Grünerwald (1984a, January 25). Changing marketing problems require flexible MMIS approaches . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changing-marketing-problems-require-flexible-mmis-approaches-
Blackston and Holmes (1983a, November 02). The use of transactional analysis in the development of a new brand's personality . ANA - ESOMAR. Retrieved September 27, 2024, from
Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-screening-and-product-optimization-
Maitland, C. N. (1983a, June 15). Me too and us. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/me-too-and-us
Morgan, R. (1982a, June 15). A new approach in audience measurement for print media. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-approach-in-audience-measurement-for-print-media
Pugnet and Coutin (1982a, June 15). Life style applications to bank customers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/life-style-applications-to-bank-customers
Swift, J. F. (1982a, June 15). The personalisation of the institution in order to establish the images of the major British banks. ANA - ESOMAR. Retrieved September 27, 2024, from
Pugnet and Coutin (1982a, June 15). Life style applications to bank customers (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/life-style-applications-to-bank-customers-french-
Becker and Nowak (1982a, June 15). The everyday-life-approach as a new research perspective in opinion and marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from