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Goodwin and Clemens (1990a, June 15). Targeting the outdoor audience using research to build a new outdoor medium. ANA - ESOMAR. Retrieved September 27, 2024, from
Crisci, M. (1988a, June 15). Poster research: From cover and frequency to effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/poster-research-from-cover-and-frequency-to-effectiveness
Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain
Hofmans, P. (1988a, June 15). The motorway effect. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-motorway-effect
Teer, F. (1986a, August 01). Radio, outdoor and cinema research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/radio-outdoor-and-cinema-research
Bloom and Bowles (1986a, June 15). Oscar. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/oscar
Leach and Hannah (1980a, June 15). Posters. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/posters
Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/transforming-poster-sites-into-a-measurable-advertising-medium