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Adriessens, J. E. (1966a, September 01). Can results of pre-tests be related to results of post-tests?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/can-results-of-pre-tests-be-related-to-results-of-post-tests-
Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters-french-
Greenhalgh, C. (1966a, September 01). Some techniques and interesting results in discrimination testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/some-techniques-and-interesting-results-in-discrimination-testing
Gabor and Granger (1966a, August 01). The pricing of new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-pricing-of-new-products
Lott, G. (1966a, June 01). The use of Telpex by creative men in an advertising agency. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-telpex-by-creative-men-in-an-advertising-agency
Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research
Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing-advertisements-at-early-stages-of-campaign-development
Clunies-Ross, C. W. (1966a, June 01). An over-all measurement of advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-over-all-measurement-of-advertising-effectiveness
Fletcher, R. (1966a, June 01). Pre-testing on the "creative workshop". ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing-on-the-creative-workshop-