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, C. (1977a, April 01). Project 3: Advertising concept research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/project-3-advertising-concept-research
, C. (1977a, March 01). Report on research into three advertising approaches for Town House Crackers. ANA - ESOMAR. Retrieved September 27, 2024, from
, C. (1976a, November 01). Qualitative research into Wrangler advertising strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-wrangler-advertising-strategy
, C. (1976a, November 01). Coconut caramel bar: Virgil. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/coconut-caramel-bar-virgil
Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
, C. (1976a, July 01). Qualitative research on Veuve Du Vernay advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-veuve-du-vernay-advertising
Franklin and Wilding (1976a, June 15). The use of market research as positive aid to improving promotional strategy, execution and evaluation within a total communication concept and specifically in relation to advertising . ANA - ESOMAR. Retrieved September 27, 2024, from
, C. (1976a, June 01). Dulux and competitive advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/dulux-and-competitive-advertising
, C. (1976a, June 01). Yorkie commercial research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/yorkie-commercial-research