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Smith, A. (1998a, October 20). Better planning by improved learning from campaign tracking research. ANA - ESOMAR. Retrieved September 27, 2024, from
Spittler, J. Z. (1998a, October 20). Untangling the confusion of TV scheduling theories. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/untangling-the-confusion-of-tv-scheduling-theories
Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-research-5326
Smith, G. (1997a, October 22). How to advertise effectively to children and youth?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-advertise-effectively-to-children-and-youth-
Dierks, S. (1997a, June 15). Radio in the media-mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/radio-in-the-media-mix
Kostyuk, Slutsky and Krasnov (1996a, November 11). Effective media planning in Russia. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/effective-media-planning-in-russia
Wild, C. (1996a, November 11). How TV campaigns work. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-tv-campaigns-work
B.V., E. (1996a, May 01). Marketing and research today (May 1996). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-may-1996-
de Masi and Krikorian (1994a, January 01). Agencies' problems with advertisers in the Middle East. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/agencies-problems-with-advertisers-in-the-middle-east