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Appel, M. (1990a, June 15). Inter media comparison. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/inter-media-comparison
Smith, A. (1990a, June 15). Examining the communication properties of interlinked print and television advertisements. ANA - ESOMAR. Retrieved September 27, 2024, from
Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness
Pfleiderer and Luke (1989a, September 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen. ANA - ESOMAR. Retrieved September 27, 2024, from
Pfleiderer and Luke (1989a, June 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Speetzen, R. (1988a, September 01). Quality of exposure and advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/quality-of-exposure-and-advertising-effectiveness
de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner
Brown, M. M. (1986a, August 01). Print media research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/print-media-research
Dawson , C. C. (1985a, November 27). The challenge from television. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-challenge-from-television