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Devrient, P. (1980a, June 15). Using market research in campaign planning . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/using-market-research-in-campaign-planning-
Tuck and Harvey (1980a, January 01). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand--1895
Maitland and Vanamali (1979a, June 15). Reducing promotion costs. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reducing-promotion-costs
Gramse, G. (1978a, June 14). Will retailers allocate manufacturers' budgets . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/will-retailers-allocate-manufacturers-budgets-
Twyman, T. (1978a, June 14). Are long-term effects possible or measurable?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable--1717
Eva, G. (1978a, June 14). Setting advertising appropriations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/setting-advertising-appropriations
Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects
McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising
van Eyl, G. (1978a, June 01). Determining budget: Open discussion. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-budget-open-discussion