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Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved September 27, 2024, from
Bames and Goldsmith (1973a, June 01). The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom. ANA - ESOMAR. Retrieved September 27, 2024, from
Andrew, D. G. (1973a, June 01). A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.. ANA - ESOMAR. Retrieved September 27, 2024, from
Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
Wren, D. C. (1971a, June 15). Below-the-line promotion to the medical profession. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/below-the-line-promotion-to-the-medical-profession
Lowe-Watson, D. (1971a, June 15). The contribution of research to the planning, budgeting and evaluation of below-the-line activity . ANA - ESOMAR. Retrieved September 27, 2024, from
Matthews, M. (1971a, June 15). Some comments . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/some-comments-
Fallaw, E. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/report-back-from-working-group-iii
de Koning, C. C. (1971a, June 15). Panel observation on three specific forms of brand promotion . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/panel-observation-on-three-specific-forms-of-brand-promotion-