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Chawla, Shendye and Phadnis (2004a, March 28). Evaluating soft brand advertising on television including product placement and in-program brand exposures. ANA - ESOMAR. Retrieved September 27, 2024, from
Oshima, V. (2004a, March 28). Are you being seen?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/are-you-being-seen-
Landy and Gale (2003a, June 20). Drinking under the influence . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/drinking-under-the-influence-
den Boon and Faasse (2003a, June 19). Specific issue reach and specific issue effects. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/specific-issue-reach-and-specific-issue-effects
Gugel, C. T. (2003a, June 19). Ad page exposure velocity . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/ad-page-exposure-velocity-
Smith, W. G. (2003a, June 17). Why diverse U.S. cable audiences are leading the way in the postmodern age. ANA - ESOMAR. Retrieved September 27, 2024, from
Livek and Baniel (2003a, June 17). ADcom local market TV ratings . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/adcom-local-market-tv-ratings-
Taniguchi, Brosenne and Wang (2003a, June 17). Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market. ANA - ESOMAR. Retrieved September 27, 2024, from
Weinblatt and Gibson (2003a, June 16). Will the public ever accept a truly portable passive meter? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/will-the-public-ever-accept-a-truly-portable-passive-meter-