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Robinson and Turner (2007a, June 03). Delivering the dream. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/delivering-the-dream
Krautsack and Aust (2006a, June 04). Cows in jackets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/cows-in-jackets
Milewski, M. (2005a, June 20). The impact of online behavioural patterns on measuring campaign performance. ANA - ESOMAR. Retrieved September 27, 2024, from
Zorko, A. (2005a, June 20). A cost-effective way for testing outdoor creatives. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-cost-effective-way-for-testing-outdoor-creatives
van Wyk and Mataboge (2005a, January 30). The importance of contextualisation in interpreting consumer needs. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-importance-of-contextualisation-in-interpreting-consumer-needs
Bergkvist, Friström and Melander (2001a, June 01). Measuring the brand effects of banner advertising campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-brand-effects-of-banner-advertising-campaigns
de Vos and Camps (2001a, April 01). The wonderful art of creating more from less. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-wonderful-art-of-creating-more-from-less
Couto, Kayano and Gallagher (2000a, November 01). Is my advertising building brand equity?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-my-advertising-building-brand-equity-
Spittler, J. Z. (1999a, August 01). Untangling the confusion of TV scheduling theories . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/untangling-the-confusion-of-tv-scheduling-theories-