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Neffe and Steiner (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes. ANA - ESOMAR. Retrieved September 27, 2024, from
Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument
Boss, J. (1965a, June 15). Selection models for publicity campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/selection-models-for-publicity-campaigns
Serraf, G. (1964a, June 15). A new model for a business game. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-model-for-a-business-game
Downham and Joyce (1961a, June 15). An approach to measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-approach-to-measuring-advertising-effectiveness
Ehrenberg, A. S. (1960a, June 15). Comments on the papers to be read on Thursday afternoon, September 15th, on advertising by A.S.C Ehrenberg. ANA - ESOMAR. Retrieved September 27, 2024, from
Stern, H. (1960a, June 15). Contribution to the discussion Thursday afternoon, September 15th. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/contribution-to-the-discussion-thursday-afternoon-september-15th
Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/activation-
Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-