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Byfield and Breese (1994a, June 15). Should advertising spend be maintained at all costs?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/should-advertising-spend-be-maintained-at-all-costs-
Byfield and Dodson (1994a, June 15). You can't sell to them if they are not there. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/you-can-t-sell-to-them-if-they-are-not-there
Philport, J. C. (1994a, May 01). Peoplemeters. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/peoplemeters
Delaney, T. F. (1994a, May 01). Exploding the myth of the middle-aged market. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/exploding-the-myth-of-the-middle-aged-market
Faasse, J. H. (1994a, May 01). Measuring the effectiveness of twin commercials as a way of standing out amidst the clutter. ANA - ESOMAR. Retrieved September 27, 2024, from
Micouleau and Ballarin (1994a, May 01). Mothers and children. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mothers-and-children
Milne and Maggs (1994a, January 01). Advertising consumption in the Middle East. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-consumption-in-the-middle-east
Carassi, M. (1994a, January 01). How can we measure the effectiveness of advertising?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-can-we-measure-the-effectiveness-of-advertising-
Craig and Tower (1993a, June 15). Marketing Western brands to the new Europeans. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-western-brands-to-the-new-europeans