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Rothman, L. J. (1965a, June 15). A review of market research developments in the United Kingdom during the year 1963/64. ANA - ESOMAR. Retrieved September 27, 2024, from
Warner, B. (1965a, June 15). Operational research, market research and advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/operational-research-market-research-and-advertising
Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
Valentini, G. (1964a, June 15). Applications of operations research to the optimal determination of advertising budgets. ANA - ESOMAR. Retrieved September 27, 2024, from
Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made. ANA - ESOMAR. Retrieved September 27, 2024, from
Wendt, F. (1959a, June 15). Operations research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/operations-research-french-
Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Wendt, F. (1959a, June 15). Operations research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/operations-research