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McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness-
Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/permission-to-launch-9387
McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness--9370
Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/permission-to-launch
Clinton and Lapinski (2001a, February 11). Testing television advertising using interactive television. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/testing-television-advertising-using-interactive-television
Hansen, F. (1998a, September 01). Advertising research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-research-
Pfleiderer and Luke (1989a, September 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen. ANA - ESOMAR. Retrieved September 27, 2024, from
Pfleiderer and Luke (1989a, June 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Wüst, S. (1988a, June 15). Economic VS. non-economic measures of advertising efficiency. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/economic-vs-non-economic-measures-of-advertising-efficiency