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Yadav, N. (2018a, December 12). Transforming an iconic brand to help customers navigate change in Japan. ANA - ESOMAR. Retrieved September 27, 2024, from
Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved September 27, 2024, from