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Cooper and Pawle (2005a, February 27). Measuring emotion in brand communication. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-emotion-in-brand-communication
Jaoui, H. (1987a, September 01). The stimulation of the right side of the brain in market and brand image research. ANA - ESOMAR. Retrieved September 27, 2024, from
Barbero and Messina (1984a, June 15). Hynopsis-derived techniques in market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/hynopsis-derived-techniques-in-market-research
Lundsgaard, Hansen, Olson and Ray (1984a, June 15). Models and myths of brain lateralization. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/models-and-myths-of-brain-lateralization