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Tanaka and Yasue (1998a, June 15). Advertising creative strategies in Asia . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-creative-strategies-in-asia-
Mohamad and Koch (1997a, November 01). To comfortably borrow or to own. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/to-comfortably-borrow-or-to-own
Tandan, P. (1997a, November 01). Enhancing the flow of meaning across cultural borders of mind and land. ANA - ESOMAR. Retrieved September 27, 2024, from
Khanna and Bijapurkar (1997a, September 01). Understanding tomorrow's markets today. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/understanding-tomorrow-s-markets-today
Banks, R. (1996a, November 01). Is Asia different? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-asia-different-
Alford, G. (1996a, November 01). Marketing in Asia . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-in-asia-
Boddy, C. R. (1996a, November 01). Project redemption . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/project-redemption-
Green and Willie (1996a, November 01). Global advertising research approaches. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/global-advertising-research-approaches
Garrett and Friend (1996a, November 01). Transnationalisation of marketing strategies . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/transnationalisation-of-marketing-strategies-