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Oshima, V. (2004a, March 28). Are you being seen?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/are-you-being-seen-
Sterenberg, Taylor and Baker (2003a, December 03). Managing global brands to meet consumer expectations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/managing-global-brands-to-meet-consumer-expectations-6259
Farr, A. (2003a, September 14). Don't cut off the hand that feeds you. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/don-t-cut-off-the-hand-that-feeds-you
Bachl, T. (2003a, September 14). Changing equity of private labels: Western Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changing-equity-of-private-labels
Rossides, N. (2003a, September 14). Changing equity of private labels in the Middle East. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/changing-equity-of-private-labels-in-the-middle-east
Khandelwal and McKinney (2003a, September 14). Comparing brand equity valuation with in-market performance. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/comparing-brand-equity-valuation-with-in-market-performance
Dolan, Neal, Graham and Liptrot (2002a, November 10). Assessing corporate brands and product brands in pharmaceuticals. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/assessing-corporate-brands-and-product-brands-in-pharmaceuticals
Couto, Kayano and Gallagher (2000a, November 01). Is my advertising building brand equity?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-my-advertising-building-brand-equity-
Carramenha, Dougnac and Marangoni (1999a, June 15). Evaluating the value of global brands in Latin America. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-value-of-global-brands-in-latin-america