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Clark, Tomes and Armstrong (1996a, November 01). Relationship marketing and design participation . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/relationship-marketing-and-design-participation-
De Wulf and Van Kenhove (1996a, November 01). The battle for loyal customers . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-battle-for-loyal-customers-
Greig, I. D. (1996a, September 01). Brand loyalty . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-loyalty-
Waterhouse and Law (1996a, June 15). Beyond customer satisfaction. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-customer-satisfaction
Tizard and Link (1996a, June 15). Customer handling. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/customer-handling
Danaher and Stanton (1996a, June 15). What happens to the audience when a program changes time?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-happens-to-the-audience-when-a-program-changes-time-
Nussenbaum, Souvayre and Becker (1996a, May 01). Meta consumption . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/meta-consumption-
Khoury and Jamhouri (1996a, March 01). The value of contacts in promoting brand equity . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-value-of-contacts-in-promoting-brand-equity-
Wisson, P. (1995a, November 01). Newspapers as fast moving consumer goods brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/newspapers-as-fast-moving-consumer-goods-brands