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Cierpicki and McCarthy (2004a, November 07). Using market research to measure the effectiveness of outbound telemarketing (OTM). ANA - ESOMAR. Retrieved September 27, 2024, from
Heinhuis, D. (1988a, June 15). Possibilities and impossibilities of standard business-to-business research. ANA - ESOMAR. Retrieved September 27, 2024, from
Volk, R. (1985a, November 06). A case of telemarketing contribution to success in below-the-line activities. ANA - ESOMAR. Retrieved September 27, 2024, from