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Storbacka and Luukinen (1994a, June 15). Managing customer relationship profitability. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/managing-customer-relationship-profitability
Feldwick, P. (1994a, June 15). Reports of the death of brands have been greatly exaggerated. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reports-of-the-death-of-brands-have-been-greatly-exaggerated
Buckle and McKee (1994a, June 15). Unusual bedfellows. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/unusual-bedfellows
Petty and Hewitt (1993a, September 01). In TQ, the process can be as important as the results. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/in-tq-the-process-can-be-as-important-as-the-results
Cottrell, R. J. (1993a, June 15). Proactive relationship management. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/proactive-relationship-management
Pauli, J. (1993a, June 15). From crunching numbers to adding value. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-crunching-numbers-to-adding-value
Wolfe, O. H. (1993a, June 15). International research and the need to better communicate across cultures. ANA - ESOMAR. Retrieved September 27, 2024, from
Meacci and Houweling (1993a, June 15). A model for single source measurement of external customer satisfaction. ANA - ESOMAR. Retrieved September 27, 2024, from
Cramphorn, M. F. (1992a, June 15). Are there bounds on brand equity?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/are-there-bounds-on-brand-equity-