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Morris and Pai (1997a, June 15). Where East meets West. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/where-east-meets-west
Beck, V. (1997a, June 15). The forgotten characteristic of print advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-forgotten-characteristic-of-print-advertising
Ingersoll, D. W. (1996a, December 01). Perceptual maps of sensory analysis and consumer reactions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/perceptual-maps-of-sensory-analysis-and-consumer-reactions
Maresti, B. (1992a, September 01). High definition method . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/high-definition-method-
Dewson and Gremont (1991a, June 15). The use of non-verbal techniques in multi-country research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-non-verbal-techniques-in-multi-country-research
Ryan, C. (1989a, June 15). Brand building. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-building
Rodnight and Williams (1984a, June 15). How children use television advertising and how we can learn to communicate more effectively with them. ANA - ESOMAR. Retrieved September 27, 2024, from
, C. (1979a, June 01). Qualitative research on animatics for Oxo advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-animatics-for-oxo-advertising
Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertisement-post-tests-in-magazines