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Wish, D. (2018a, December 12). Real people don't live in corporate offices. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/real-people-don-t-live-in-corporate-offices
Wither, G. (2018a, June 06). Using consumer/shopper insights to drive retail growth . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/using-consumer-shopper-insights-to-drive-retail-growth-