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Wilman and Lee (2020a, September 16). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved September 27, 2024, from
Koornstra and Berbecaru (2015a, June 15). The art and science of innovation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-art-and-science-of-innovation
Lindegaard, S. (2014a, June 15). The people side of innovation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-people-side-of-innovation