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Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645
McCauley and Pugh (2015a, October 01). Understanding women. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/understanding-women-8596
Kearon and Malleschitz (2015a, October 01). 1 eureka moment, 2 famous ads, 3 reaps the rewards . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/1-eureka-moment-2-famous-ads-3-reaps-the-rewards-
Krymer and Foulkes (2015a, June 15). 100 days in our energy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/100-days-in-our-energy-
Holpert and Furniel (2015a, June 15). The scope method. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-scope-method
Malleschitz and Kearon (2015a, June 15). 1 eureka moment, 2 famous ads, 3 reaps the rewards . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/1-eureka-moment-2-famous-ads-3-reaps-the-rewards--8385
Bellina and Balbin (2015a, June 15). Detector. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/detector
McCauley and Pugh (2015a, June 15). Understanding women. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/understanding-women
Price and Hill (2014a, June 15). The power of the oblique . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-power-of-the-oblique-