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Kompella, K. (2001a, June 01). Evaluating the use of banner advertising in strengthening brand relationship. ANA - ESOMAR. Retrieved September 27, 2024, from
Chtourou and Guérin (2001a, June 01). What makes people like, and click on, an Internet banner. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-makes-people-like-and-click-on-an-internet-banner